BORJOMI
Borjomi is a producer of georgian mineral water of volcanic origin. The brand has long tradition and is considered as one of the most exclusive water in the world. We had this amazing opportunity to create the marketing strategy for the brand on the polish market. The aim of our activities is to raise awareness among consumers and increase the sale of Borjomi water in Poland. So... we have created a communication strategy based on 4 archetypes whose behaviors are identical with the brand values. The target groups are: foodie, art lovers, travelers and amateurs of an active lifestyle. We have planned comprehensive actions including: social media, bumper ads campaign, new landing page and events. All actions are based on KPIs established with the client, thanks to which we successively follow the results of our activities.