IPK Explainer Video
My objective was to create a compelling explainer video that would clearly communicate how IPK Systems’ intelligent street lighting solution enhances pedestrian safety while simplifying the management of urban lamp networks. The video needed to strike a balance between educating municipalities on the benefits of LED modernization and showcasing the intuitive capabilities of the IPK platform.
I designed two brand hero characters - animated, cartoon-style versions of the real IPK Systems representatives who regularly demo the platform at trade shows and industry events. These characters didn’t just introduce the product, they personified the brand itself, bringing familiarity and warmth to the storytelling.
